Brand: TMBThanachart Bank (ttb)

ttb Smart Port by TMBThanachart Bank (ttb) is an easy and efficient investment tool that offers high returns on investments made on mutual funds registered in Thailand. Ttb entrusted Tellscore, Southeast Asia's leading influencer marketing platform, with the task of organizing and managing an influencer campaign to create brand awareness and promote this new product.

 

For this purpose, Tellscore employed influencers to create and share photo review content to promote product awareness and engagement from four content specializations: Finance, Family, Lifestyle & Salaryman. and Travel & Business.

 

Based on the observed increase in inquiry and comments made by their social media followers, the influencers’ engaging and easy-to-understand content successfully created awareness and interest in investing in ttb Smart Port.

 

With the help of Tellscore’s influencers and their photo review content, investing in ttb Smart Port has become a new social trend. Ttb celebrated the success of its campaign with a total reach of 463,000 and approximately 41,000 in social media engagement