Brand: NESCAFÉ

NESCAFÉ, the global coffee brand, entrusted Tellscore to launch an influencer marketing campaign to promote awareness of the limited edition premium-quality product from Colombia, NESCAFÉ Gold Crema Colombia. For this purpose, Tellscore recruited baristas and the platform's micro-influencers to create content and communicate with the product's target audience.

 

The key opinion leaders (KOL) with the knowledge and in-depth understanding of the coffee industry, no individual is more qualified to present NESCAFÉ's premium Colombian-origin coffee product than baristas. Passionate and possessing the ability to turn any cup of coffee into a word of art, baristas are artists with the power to create unique content and communicate the quality of the product with the brand's target audience.

 

As Southeast Asia's leading influencer marketing automation platform, Tellscore has a reservoir of influencers with unique characteristics and fields of expertise. In addition to the product's KOLs, Tellscore also selected micro-influencers to collaborate in the NESCAFÉ Gold Crema Colombia campaign by creating engaging content that describes their authentic experience and opinion of the product based on factors such as quality and taste.

 

Are you looking to increase traffic and promote brand awareness through influencer marketing? Contact us at contact@tellscore.com.