KFC, the No.1 fried chicken brand from the US chose to work with Tellscore to create a fun campaign promoting their latest value meal; Chicken Jad Yai set, with the objective of building awareness to targeted customers living in 10 provinces across southern Thailand. With friendly and casual reviews, using local dialects helped make it feel more like personable and relatable, the photo reviews by our micro-influencers was a major success.

"The Tellscore team was very helpful and offered exceptional service. The campaign has been impressive because Tellscore's micro-influencers not only helped build awareness of the promotion amongst our target groups, but also created a good engagement on their own posts, making it become a word-of-mouth within their communities."

- KFC -