Highlights

For the first time ever, Fluocaril teamed up with a group of 45 micro influencers aged 40+ in a campaign to launch the latest Fluocaril 40 Plus Complete Oral Care range - which includes a toothpaste and mouthwash - catering to consumers aged 40 and above.
The brand utilized Influencer Marketing as a tool to reach a new consumer segment by having the selected influencers use and review the products in their own unique way.
With the help of the 40+ year old group of micro influencers, it helped raise product awareness as well as boost Organic Reach by 25% and Organic Engagement by 14% - which exceeded that of previous campaigns.

Fluocaril unveiled their latest range of oral care products: the Fluocaril 40 Plus Complete Toothpaste and Mouthwash, that caters to people aged 40 and above as a way to approach this new customer segment. Currently in the oral care product market, there are multiple formulas depending on varying individual concerns. That being said, the brand realized that the 40+ age group has their specific oral hygiene concerns that products in the current market have yet to address. These concerns include: gingivitis, sensitive teeth, cavities, root canal issues, as well as bad breath. Thus, calling for products that tends to these age-group-specific concerns.

Fluocaril utilized the strategy of Influencer Marketing by collaborating with 45 influencers aged 40 and above. Where they were all asked to use the products and review them in their own ways. All of the influencers offered in-depth reviews as well as swiftly raised product awareness while boosting Organic Reach by 25% and Organic Engagement by 14% which was considerably higher when compared with previous campaigns. This is the first time that Fluocaril teamed up with this group of influencers and for Tellscore, it was actually quite the challenge in terms of searching for and selecting such a niche group influencers. More importantly, this group of people had no prior experience with reviewing products - which was why Tellscore utilized its expertise by recommending ideal product review techniques as well as teaching them how to navigate the Tellscore platform.

If you’d like to collaborate with micro-influencers aged 40+ like in the case study above, just click here at https://th.tellscore.com/th/Marketer/Signup