Brand: Lay's

Lay’s, the “perfectly crispy chip” that has been Thailand's staple snack for decades, is known for its consistent introduction of new, creative flavors to the local market. This time Lay’s launched three new flavors that pay homage to Asia's street food traditions, particularly the flavors that represent China, Hong Kong, and Northeastern Thailand.

 

As Thailand’s top influencer marketing agency, Tellscore was commissioned by Lay's to promote its latest campaign, "เลย์ชวนฟินกินสตรีทฟู้ด [Lay's-chuan-fin-gin-streetfood]." The agency accomplishes the campaign's goal and objectives by recruiting macro and micro-influencers specializing in the travel and food industry to create engaging and fun content relevant to the lifestyle of the Thai population.

 

By using influencers with expertise in creating unique travel and food content that aligns with Lay's latest campaign, the generated contents were fun, relevant, and appealing to the brand's target audience. As a result, the lively and culturally colorful content attracted an impressive number of views and engagements.

 

Are you looking to build brand awareness or increase traffic and sales with influencer marketing?

 

Email your requirements or inquiries to contact@tellscore.com

 

See other Influencer Marketing case studies at https://th.tellscore.com/th/CaseStudy.