Brand: Schneider Electric

Schneider Electric is a global specialist in energy management and automation with operations in more than 100 countries worldwide that offers intergrated solutions that meets your technological and energy-related needs. This includes factory automation solutions, building sensor systems, surge protection devices, and energy management software, just to name a few.

1. Challenge: 

Many people know of Schneider Electric is a technological brand for large B2B businesses when it comes to energy management. But not many are familiar with Schneider Electric when it comes to services it offers to B2C businesses, that's where Tellscore comes in. Because Tellscore is an influencer marketing platform, we played a vital role in the Life Made Simple with Easy UPS campaign which was considered a foray into online marketing for uninterruptible power supply (UPS) to target residential consumers as well as those in small-sized businesses as well. The campaign highlighted the benefits 3 models of Schneider's UPS systems that include; the BV1000, BV800, and BV500 that were designed to prevent unwanted power surges.

2. Solution: 

Tellscore began by developing a communication plan for Schneider Electric through Social Proof by Influencers that would target the right consumers with the help of Tellscore's patented Machine Learning capabilities that would sift through and select the most suitable micro-influencers which were then divided into 3 groups based on varying consumer needs. This includes: SME owners, Freelance workers, as well as Gamers that need to constantly stream for their followers. We also touched base with niche groups such as those working with animals where the micro-influencers would create their own individual content by using electrical appliances that they normally use everyday in tandem with the UPS to show that they come in handy for all types of consumers just in case something unexpected - like power surges - would happen. By having the UPS, it not only prevents interruptions in daily activities, it also protects electrical appliance from being affected by or breaking down as a result of the power surges. It can be anything from computers, CCTV cameras, air purifiers, coffee machines, or even aquariums. This was to convey the message of whenever there is an unstable electrical current, it has the potential of damaging your electrical appliances and could potentially cause harm as well.

3. Results: 

The selection and utilization of influencers with lifestyles that corresponds with the product allowed the posted content to become effective Social Proof that was easy-to-understand. When it came to the campaign's performance: it reached up to 1,500,000 consumers and successfully created engagement that surpassed previous content that was boosted by ads. Last but not least, an increase in sales conversion of up to 46% was seen as a direct response of interest from the followers of the micro-influencers that participated in this campaign.

 

Allow influencers to be a part of your success story today!

 

 

For more case studies, read more at https://th.tellscore.com/th/CaseStudy