Brand: Optimum

The famous and trusted high-quality fish food brand Optimum chose Tellscore to plan and organize its campaign by collaborating with influencers and ornamental fish owners to create awareness and engagement through engaging content that resonates with the brand's target audience.

 

The campaign utilized both medium-influencers and micro-influencers with real experience in owning or caring for ornamental fish to share their real product experiences and insights on the qualities and benefits of Optimum fish food with their social media followers.

 

The campaign generated brand and product awareness of more than 1.2 million eyeballs from a total of 2.2 million followers. As a result, the influencers' Optimum content created a growing demand among ornamental fish owners, the brand’s target group.

 

Looking to create brand awareness, increase traffic, and drive sales with influencer marketing? Email us at contact@tellscore.com.

 

Read more influencer marketing study cases at https://en.tellscore.com/en/casestudy.