ICONSIAM celebrates this year’s Lunar New Year with its "Happy Ang Pao" campaign. A collaboration between the brand and Tellscore's micro-influencers to pose with the mall's extravagant, oriental-themed decorations and the newly opened Starbucks Reserve Chao Phraya Riverfront (7^th floor) and share photos of the event on social media.

With a combined total of followers reaching 500k, the colorful and festive vibe of the event was captured, captioned with call-to-action messages, and shared by the micro-influencers on their social media accounts. The campaign was very well-received by the public and concluded with the highest record of 458 "SIAM Gift Card" subscriptions. The results indicated that each micro-influencer was responsible for inviting four customers to participate in the campaign.

See more Case Study by Influencer Marketing at https://th.tellscore.com/en/CaseStudy