In an era where social media continues to grow every year and fast becoming integrated into the daily lifestyles of people worldwide, the success of a brand hinges on investing a significant part of its budget in online marketing to reach customers today.

Digital agencies are key players in the online marketing industry. Acting as an intermediary between brands and their consumers, these firms are responsible for planning various marketing strategies to help brands achieve their marketing goals. Influencer marketing is among the most effective marketing strategies indispensable to any digital agency in this digital era.

In this article, Tellscore interviewed the executives of Madico Projects, the digital agency with a sterling track record in formulating influencer marketing strategies for big brands familiar to every Thai household, such as Lactasoy, Sang Sang, and many more.

Madico Projects' Digital Marketing Manager Loeson Banyatpattanakul, Online Media Manager คุณศุภราช เเท่นขาว, and Online Media Planner and Purchasing Manager คุณฐานิตา ทวีศรีอำนวย told Tellscore about the agency's time in the online marketing industry since its genesis in 2015 and their experiences in providing digital marketing consultations to a variety of brands, especially those related to consumer goods (FMCG) such as beverages soy milk products and various snacks.

As a digital agency with years of experience in influencer marketing, the executives of Madico Projects revealed that one of the most common misconceptions is that digital marketing strategies are the sole and direct contributors to every brand's ultimate KPI -product or service sales. One of Madico Projects' tasks is to create an understanding with brands that multiple factors beyond digital marketing play crucial roles in driving sales. Such factors include the quality of a product or service and the attractiveness of the campaign's deals or promotions. The aim and purpose of digital agencies like Madico Projects is to create a marketing communications strategy that spreads awareness of a product or service and helps brands connect with their target audiences.

Loeson and ฐานิตา added that influencer marketing has inevitably become one of the most efficient and essential tools to the agency and the digital advertising industry as a whole. Based on their experiences in planning influencer marketing strategies, the influencers’ “realness” or authenticity and their remarkable ability to reach the most niche of target groups through unique and engaging content have given influencer marketing an edge over other online marketing strategies available today.

“If you want an influencer who is a “real user," choose Tellscore."

According to Madico Projects, the agency has been collaborating with Tellscore, Southeast Asia’s leading influencer marketing platform, for many reasons. Firstly, Tellscore is among Thailand's first influencer platforms that allow brands and digital agencies like Madico Projects to browse influencers based on specialization, lifestyle, and interests while also providing users with employment information, payment records, and result reports at the end of the campaign. Other reasons Madico Projects continue to work with Tellscore include:

• Influencer quality: Tellscore hosts over 75,000 influencers on its platform. More than quantity, however, is the quality of its influencers. All influencers on the Tellscore platform are "real users" with unique talents in creating product review content with a higher level of professionalism than any other platform with which Madico Projects have collaborated. Therefore, it is safe to say, "if you want an influencer who is a "real user," choose Tellscore."

• Pricing: Madico Projects typically opt for Tellscore’s “Invite-only Campaign” package for its precise and accurate influencer screening at a reasonable price-point compared to quantity and quality.

• Service and support: Madico Projects is impressed with the service and support provided by the Tellscore team, especially the team’s ability to help select the perfect influencers for the campaign. Therefore, not only does Madico Projects have control of the selection and direction of each project, but the digital agency also has Tellscore's team of experts to provide advice and assistance throughout the campaign period.

Influencer quality is one of the strengths that places Tellscore at the forefront of Thailand’s influencer marketing industry. In addition to the 75,000 influencers on the platform, Tellscore's influencers come from diverse backgrounds, lifestyles, fields of interest, and expertise that satisfy brands that prefer to choose influencers whose lifestyles also match their product's image.

For brands or digital agencies interested in utilizing measurable influencer marketing as part of their marketing strategies to help increase awareness, word-of-mouth, and engagement that ultimately leads to increased sales, contact us at https://th.tellscore.com/th or call 02 160 5020.

Read other case studies to learn more about how to create awareness, increase engagement, and drive sales with influencer marketing strategies on the website. https://th.tellscore.com/en/CaseStudy