“A good start is half the battle won” This saying applies to everyone, who start doing this also include the industry of Influencer Marketing. If marketers start doing Influencer Marketing for brands correctly and appropriately, results or goals that marketers expect are not out of your hand.

The term “correct and appropriate” here refers to the unique communication of an influencer to a specific audience of influencers who are followers of that influencer. Providing opportunities for ASEAN Expat Influencers to play a role in this industry. It is considered another advertising space and help promote brands to compete for a share of sales from a more open market

From the statistics of the Bureau of Foreign Workers Administration, The Department of Employment found that in 2021, there were more than 2,350,000 foreigners working in Thailand. This number is mainly CLMV expatriates from Cambodia, Laos, Myanmar and Vietnam, which are 2,130,000 people

The above statistics clearly shows the brand's opportunities especially SME brands that can find new target customers apart from Thai people to foreign customers who come to work and live in Thailand. It is like an opportunity to create a competitive advantage, move away from the highly competitive market of the Red Ocean to the Blue Ocean, a new waters where opportunities await.

The key challenge for brands that want to break into the market for ASEAN Expat customers must first start by making the brand known by creating awareness and then developing to create engagement, which will ultimately help drive sales. Just like doing Influencer Marketing for Thai people.

However, if the brand wants to reach the target group of foreigners living in Thailand, especially ASEAN Expat. That means the marketing strategy that brands choose to use must also be appropriate for their customers. By choosing the Expat Influencer that is suitable for the target group in terms of image, lifestyle, content creation including the follower base of that influencer.

Or on the other hand, choosing Influencers who are of the same nationality. It will be able to help SME entrepreneurs to penetrate the market to reach their target customers the best way.

Communication (content)
Influencer foreigners have the lifestyle that can reach customers who are of the same nationality very well. This is because they understand and know the guidelines for the content consumption of their followers. Which will help various entrepreneurs achieve better marketing objective
Language
Foreign influencers communicate in the same language that their target customers use. This will help cause a better understanding of the content. This is a main factor for using the same language. It will create credibility, trust and become a brand that is in the mind of foreign target customers better.
Behavioral
The behavior of each group of customers is different. It's not just about age, gender and work. But also the shopping behavior of each different nationality. With the use of influencers who understand the shopping behavior of the target customers. It will increase the chances of success from Influencer Marketing.

In addition to these 3 reasons why choosing to use influencers, foreigners are more responsive. There is still a matter of creativity in creating content. That helps make the communication that brands intend to do through Influencer to be passed on to the target customers which can be interesting and can reach the target customers better as well.

From the data collection of Tellscore, a platform that specializes in influencers, it was found that nowadays the influencer industry or 'reviewer' in Thailand is not limited to only Thai people. But foreigners living in Thailand have started to turn into influencers as well, including American, British, German, Italian, Tanzania, Uruguayans, Iranian, Indian, South Korean, Lao and Cambodian.

From another perspective, choosing foreign influencers is still a new thing in the Thai influencer industry. And it is a good start to seize opportunities for both Expat Influencers themselves in terms of earning money abroad and brands that will be able to lead competitors to Blue Ocean in the industry of Influencer Marketing.

An example of a foreign influencer who can create content that is liked by both Thais and foreigners living in Thailand is British Influencer Jack Brown. He creates content that creates understanding Thai people. This includes the use of Thai language to communicate, making Jack Brown become an influencer that can reach both Thais and foreigners.

For any foreigners who live in Thailand and have the creative power of professional content reviews, you can have an extra income by being the expat influencer through Tellscore Platform, an expert in influencer marketing. We can consulting you find out more in details at www.tellscore.com or call 02 160 5020

Enter the ASEAN Expat market